For sometime now, a running battle has been on going between the Food and Drugs Authority (FDA) on the one hand, and some personalities in the entertainment industry- especially Wendy Shay. The source of the running battle lies squarely with the Food and Drugs Authority’s “Guidelines for the Advertisement of foods (1st February 2016).” First, lets...
The FDA, in its vetting process for advertisements for pre-packaged foods, pays particular attention to whether the advertisement derides (directly or indirectly)other products which it is in competition with, whether the advertisement imitates other advertisements and whether the claims made in the advertisement are complete, truthful and substantiated.[1] It is also worth mentioning that the Guidelines require advertisements for...
These days, it seems as if every advertisement aired on television or radio has a voice at the end saying, “This advertisement has been vetted and approved by the FDA;” even on billboards all around town and in the print media, this statement is present. Here’s the thing you should note: it’s not all advertisements that...