The FDA, in its vetting process for advertisements for pre-packaged foods, pays particular attention to whether the advertisement derides (directly or indirectly)other products which it is in competition with, whether the advertisement imitates other advertisements and whether the claims made in the advertisement are complete, truthful and substantiated.[1] It is also worth mentioning that the Guidelines require advertisements for...
These days, it seems as if every advertisement aired on television or radio has a voice at the end saying, “This advertisement has been vetted and approved by the FDA;” even on billboards all around town and in the print media, this statement is present. Here’s the thing you should note: it’s not all advertisements that...
I have been fascinated with television advertisements for as long as I can remember. As a child, it was my dream to be in one of the advertisement for popular brands, just like Miriam, the little girl in my school who did a very popular advert for one of the milk brands, and became a...